Art Direction and Designs By
Dina Mohamed
Dina Mohamed
Campaign Overview:
Our campaign focuses on the launch of new body oil that is designed for Babies. Our target audience for this product is women aged 25-35 who are either expecting a baby or are already mothers.
Campaign Insight:
Pampers now has a new body oil made from all-natural ingredients.
The campaign objective:
- Build awareness of the New product line to increase brand recognition and recall among new
and expecting mothers.
- Generate revenue and sales growth by promoting The New Product as a must-have item
for parents of newborns and young children.
- Differentiate The New Product from competitors by highlighting its unique features, such as
its gentle formula, ease of use, and effectiveness
Note: This is an Unofficial Campaign Designed For the Final Project On The 101 Art Direction Course
Introduced By (Ahmed Elassi)
Master Key
Advertising Copies
Social Media Designs
Indoor/ Rollup Pharmacies and Clinics
Indoor/ Mall Posters
Outdoor/ Street Posters
